We’re going to talk about how you can find a profitable niche that you are an authority around.

As we are thinking about that, I want to ask you a question, which is –

What are you interested in?

What are you passionate about?

I want you to keep that question in your mind. The reason is because I want to address an issue. And the issue is that many people tend to choose niches based on profitability. That’s the wrong way.

Here’s what you should look for. You should look for something that you’re interested in because if you look at the profitability or the money first, you’ll fail eventually. Because you’ll eventually run into a roadblock and you’ll get overwhelmed, it will be boring, and you’ll have no interest in it to continue. Another thing is, you won’t look like you know what you’re talking about.

Start with your Passion

So, start with your passion. The great thing about that is that people will trust you. They will begin to see that you’re passionate about it. Have you ever been to maybe a blog or a webinar and you have noticed that the speaker is not passionate whatsoever? You just feel like they’re there because they’re there. Does that make you want to trust them if they are not passionate.  Also you can tell that they don’t really know what they’re talking about.  That probably turns you off, right?

Well, the same goes for you and your business. you don’t want to portray that in any way.

What I’m trying to get here is that you want to portray yourself as the expert. And to do that, you need to be passionate about the niche. So, over time, like I said, things will get boring and you will lose sight. And once you’ve lost sight, that is the beginning of failure.

What I’m trying to do is I’m trying to set you up for success.

Here’s an example here – a while ago, I considered a niche called scrapbooking. I had zero interest in it. But I did this because I was trying to follow the money. What happened is it flopped and It died. So, what I realized over the last decade was what gets you over the roadblock is being passionate about the niche.

So, here’s my recommendation to you and I want you to take this exercise and just go ahead.

Step 1

Just pull out a pen and paper.  Just sit down and just begin to jot down all of your hobbies, things that you’ve invested money into, things that you’ve been passionate about or maybe it’s something that your family is passionate about. Think about all the pains that you’ve been through or your loved ones have been through, and jot those down as well. Let’s be honest – if it’s a pain, you’ve probably done enough research about it to know the advantages and disadvantages and certain solutions and all that.

So, let’s say, for example, you have had a kidney stone. If that’s the case, and you passed it without needing surgery, then somebody else out there is probably going to want to learn from you, right? So, you have some sort of experience in it. You felt the pain, you felt the suffering, you’ve been through and done that. So, you can relate to the people that are going through it. So, think of things that you are passionate about.

Step 2

Out of these ideas that you have written down, I want you to pick and choose the ones that you are extremely passionate about. Hold on to this and we’re actually going to discuss how to ensure that you can make sure that you can do this for the long term and that this passes the longevity test in the next post. 🙂